Hilco Brands Portfolio
Hilco Brands invests in, restructures, licenses and operates many well-known brands. Our team seeks new and innovative approaches to reinvigorate the brand and create sustainable growth. We like to invest in and/or buy brands or brand IP that are undervalued or distressed and then work to reinvigorate/relaunch the brand and sell the business within a 3 to 5-year timeframe.
The Bandier brand was founded in 2014 by Jennifer Bandier. The company's offerings include a wide range of clothing, footwear, and accessories designed by emerging brands, enabling women to purchase luxury clothing and sportswear in a convenient and hassle-free manner. What began as a single store in Southampton, NY, is today a powerful retailer of more than 20 women’s fashion and fitness stores across the US. The brand is positioned as a place where high style meets high performance.
Win Brands is a modern brand holding company that specializes in buying and building brands by acquiring exceptional, customer-focused companies with a curated portfolio of businesses spanning everything from fitness accessories and pet products to home decor and fragrances. All WIN brands share three things in common: an obsession with making their customers happy, a hugely passionate fan base, and clear opportunities for growth.
StreetTrend LLC is a house of new global brands in the men’s and women’s fashion sector, with a focus on footwear (from sneakers to lifestyle) for the consumer who seeks fashion, technology and fit. StreetTrend currently designs, markets, and sells high-end shoes through its P448 brand.
P448 is an Italian footwear brand rooted in the belief that eclecticism, design innovation, and experimentation lie at the heart of self-expression. The brand operates its own direct-to-consumer e-commerce channels and through key retail partners such as Nordstrom, Le Bon Marché, Holt Renfrew, Luisa Via Roma, and La Rinascente.
The price-value proposition and enhanced comfort features provided by P448 set it apart from competitors, such as Golden Goose, Axel Arigato & Veja, paving the way for the brand to take significant market share. StreetTrend LLC operates through global facilities located in the USA (NYC Metro), Italy, and Spain. StreetTrend LLC is a joint venture partnership with the financial services and brand investment firm Hilco Global and Wayne Kulkin.
Mark Wahlberg has recently become a strategic investor in P448, having taken a significant minority stake in the business.
The Le Tigre brand successfully became one of the most recognized apparel icons for several decades, with a range of designs that all carried the “leaping tiger” logo. The brand was originally launched in New York in 1977 and then re-emerged in 2003 after being out of production through the 1990s. The brand was owned and operated by Kenneth Cole Productions, which purchased the venerable label in 2007 and had successfully developed several licensing and distribution agreements with Bon Ton Stores, Inc. since that time. In 2015, Hilco Brands and Infinity Lifestyle Brands announced the acquisition of the iconic fashion brand Le Tigre from Kenneth Cole Productions in a private asset sale.
Longaberger, founded by Dave Longaberger in 1973, is an American home and collectibles brand known for artisanal handcrafted and home décor products. For generations, the family has handwoven maplewood baskets in Dresden, OH. In 2019, Hilco Brands and partner Xcel Brands, acquired Longaberger and re-launched the brand on Longaberger.com and QVC. www.Longaberger.com offers a wide range of home décor, kitchen, and lifestyle products made in America and abroad, and hand selected by our design team.
The Haute Hippie brand is known for its strong fashion-forward designs targeting the well-traveled woman with an international flair and a comfortable bohemian style. In 2016 Hilco Global acquired Haute Hippie in partnership with luxury fashion distributor Madaluxe and licensing expert Earthbound Brands. The company will relaunch the brand in 2019 in the Ready to Wear and other categories with new designs and styles.
The Under the Canopy brand makes beautiful, affordable, authentic home and lifestyle products that make the earth — and every room in your home safer, healthier, & more stylish. Under the Canopy is grounded in sustainable production -something we started back before "organic" and "zero-waste" was ever-trendy buzzwords. This sustainability passion continues as we've evolved into the most sustainable home brand on the market, with every aspect of our materials and methods certified to meet rigorous criteria. From the farm to the corporate office, our materials and facilities are audited and approved each season for verified claims to the policies we uphold. Whether it is the prevention of pesticide sprays on cotton fields or testing for toxins and carcinogens in dyes, each component of manufacturing is scrutinized and optimized to make the best quality product.
Altec Lansing has been innovating since 1927. Altec Lansing is an American audio electronics company providing speakers and associated audio electronics for professional, home, automotive, and multimedia applications. Engineers at Western Electric, who later formed Altec Services Company, developed the technology for motion picture sound that was introduced in 1927 with the release of "The Jazz Singer". 1941 the Altec Services Company purchased the Lansing Manufacturing Company and melded the two names, forming the Altec Lansing Corporation, and with the manufacturing capabilities of the former Lansing Manufacturing Company, they quickly expanded into manufacturing loudspeakers. Since 2012 the company has been owned by the Infinity Group and Hilco Brands.
Powerbilt Golf The brand was previously owned by Hillerich & Bradsby, the owners of the Louisville Slugger bat brand. PowerBilt is a golf brand with a rich 100-year history. The brand has been synonymous with excellence and performance since 1916, quickly earning a place at the top of the golf world and establishing a consistent presence on the PGA tour. PowerBilt clubs have been used on the professional level to win eight major championships and over 140 total tour victories. Hilco Streambank acquired the PowerBilt brand from H&B in 2016. Since acquiring the brand, Hilco Streambank has been actively expanding the breadth of the Powerbilt brand by adding new regional licensees and expanding the categories under the Powerbilt brand trademark to include soft goods/apparel.
Denby Pottery - Established in 1809, Denby Pottery Company manufactures high-quality stoneware from its Derbyshire factory, where it also welcomes 250,000 visitors a year to the Denby Visitor Centre. Having been acquired in a traditional private equity transaction several years prior to Hilco’s involvement in 2009, Denby became overleveraged with a £72 million historic debt burden, a substantially underfunded final salary pension scheme, and a high fixed cost base.
Halston is an iconic luxury fashion brand. Throughout its history, Halston has launched some of the most influential fashion trends and inspired some of the most renowned creative designers in the fashion industry. The brand is best known for dressing the international jet set during the 1960s and 1970s. After undergoing a series of leveraged buyouts during the 1980s, the brand languished during the late 1980s and 90s. In 2007, Hilco Brands led an investor group that acquired Halston. In 2015, the company sold H by Halston and H Halston to the company Xcel which specializes in bringing brands to mass market outlets. Xcel Brands, Inc., a media, and consumer products company, acquired Halston and Halston Heritage trademarks in Feb. 2019.
Recent Portfolio Exits
Prior portfolio brands and companies that were successfully grown and sold include The Sharper Image®, sold to Iconix Brand Group (NASDAQ: ICON); Ellen Tracy® and Caribbean Joe®, sold to Sequential Brands Group (OTC:SQBG); Tommy Armour Golf® and RAM Golf®, sold to The Sports Authority; and Bombay Brands, sold to Otto International, Halston to Excel Brands and Polaroid to a group of investors led by the Smolokowski family; Alders; Allied Carpets and Flooring; The Bargain! Shop; Bob Marley Consumer Products; BUT le juste prix; Canpar; Chapelle Jewlery & Watches; Coleman; effigi; Deal Genius; Habitat; Highland; HMV; Karstadt; Kraus - Floors with More; Linens N' Things; Office Outlet; Oneida; Madaluxe Eyewear; Rx Technology; Tilley; Tradepoint Atlantic
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