Hilco Brands Portfolio

Hilco Brands invests in, restructures, licenses and operates many well-known brands. Our team seeks new and innovative approaches to reinvigorate the brand and create sustainable growth. We like to invest in and/or buy brands or brand IP that are undervalued or distressed and then work to reinvigorate/relaunch the brand and sell the business within a 3 to 5-year timeframe.

StreetTrend LLC (which includes P448 and PS821 and other shoe brands); StreetTrend, LLC designs and markets luxury Italian-made sneakers. Our founder & CEO, Wayne Kulkin, has over 25 years of experience in the footwear industry, where he helped build Stuart Weitzman into a globally recognized brand. In 2017, Wayne joined forces with Hilco Global to set out to launch a company focused on the one area in footwear that he has always been most passionate about: sneakers. Our brands include p448, Meline, and PS821. StreetTrend brands are available at luxury retailers across Europe and North America, both online and in-store.


The Le Tigre brand successfully became one of the most recognized apparel icons for several decades, with a range of designs which all carried the “leaping tiger” logo. The brand was originally launched in New York in 1977 and then re-emerged in 2003, after being out of production through the 1990s. The brand was owned and operated by Kenneth Cole Productions which purchased the venerable label in 2007 and had successfully developed several licensing and distribution agreements with Bon Ton Stores, Inc. since that time. In 2015, Hilco Brands and Infinity Lifestyle Brands announced the acquisition of the iconic fashion brand Le Tigre from Kenneth Cole Productions in a private asset sale.


The Haute Hippie brand is known for its strong fashion forward designs targeting the well-traveled woman with an international flair and a comfortable bohemian style. In 2016 Hilco Global acquired Haute Hippie in partnership with luxury fashion distributor Madaluxe and licensing expert Earthbound Brands. The company will relaunch the brand in 2019 in the Ready to Wear and other categories with new designs and styles.


MadaLuxe Group is North America's largest distributor of luxury fashion including names like Gucci, Versace, Armani and many more. Today the group markets and distributes goods from the world's most iconic European design houses. In line with the company's family-run DNA and mission to deliver the highest quality product, MadaLuxe positions the company as an extension of each brand, protecting and upholding their client's integrity, strategies and standards. MadaLuxe Group consistently evolves its offerings to strategically support market demand and reach the established and emerging luxury consumer. The group not only distributes to the world's most prestigious retailers, but also through MadaLuxe Vault, their own direct-to-consumer retail destination.


The Under the Canopy brand markets high quality, stylish apparel, home, spa/hospitality and other textile-based products using environmentally and socially responsible materials and manufacturing methods. The brand is distributed at Bed Bath and Beyond stores. Hilco acquired the brand in 2013.


Halston is an iconic luxury fashion brand. Throughout its history, Halston has launched some of the most influential fashion trends and inspired some of the most renowned creative designers in the fashion industry. The brand is best known for dressing the international jet set during the 1960s and 1970s. After undergoing a series of leveraged buyouts during the 1980s, the brand languished during the late 1980s and 90s. In 2007, Hilco Brands led an investor group that acquired Halston. In late 2011, Hilco Brands consolidated its ownership and hired Ben Malka, former president of BCBG, to run the Halston Heritage business as Chairman and CEO. Malka enlisted the help of well-known designers to spearhead the re-launch. In 2015, the company sold H by Halston and H Halston to the company Xcel that specializes in bringing fairly known brands to mass market outlets. Xcel Brands, Inc., a media and consumer products company, acquired Halston and Halston Heritage trademarks in Feb. 2019.


Altec Lansing has been innovating since 1927. Altec Lansing is an American audio electronics company providing speakers and associated audio electronics for professional, home, automotive and multimedia applications. Engineers at Western Electric, who later formed Altec Services Company, developed the technology for motion picture sound that was introduced in 1927 with the release of "The Jazz Singer". 1941 the Altec Services Company purchased the Lansing Manufacturing Company and melded the two names, forming the Altec Lansing Corporation, and with the manufacturing capabilities of the former Lansing Manufacturing Company, they quickly expanded into manufacturing loudspeakers. Since 2012 the company has been owned by the Infinity Group and Hilco Brands.

The Portico brand is a houseware and beauty brand which includes a full collection of unique, eco-friendly products, including home and hotel furnishings, personal care and beauty products. Hilco acquired the brand in 2013.

DealGenius.com - Deal Genius is a daily deal retail e-commerce site which the lowest prices online and free ground shipping. Orders ship within 1 business day from Chicago, IL. Unlike many “deal a day” websites, Deal Genius is a diversified seller that offers a vast selection of daily deals perfect for you or someone you know. Daily deals can range from home goods, lawn & garden, kitchenware, apparel, electronics, toys, pet care, health, beauty, DIY, tools, craft supplies and more. Hilco Merchant Resources acquired Deal Genius in 2015.

Powerbilt Golf The brand was previously owned by Hillerich & Bradsby, the owners of the Louisville Slugger bat brand, PowerBilt is a golf brand with a rich 100-year history. The brand has been synonymous with excellence and performance since 1916, quickly earning a place at the top of the golf world and establishing a consistent presence on the PGA tour. PowerBilt clubs have been used on the professional level to win 8 major championships and over 140 total tour victories. Hilco Streambank acquired the PowerBilt brand from H&B in 2016. Since acquiring the band, Hilco Streambank is actively expanding the breadth of the Powerbilt brand by adding new regional licensees and expanding the categories under the Powerbilt brand trademark to include soft goods/apparel.

Denby Pottery - Established in 1809, Denby Pottery Company manufactures high quality stoneware from its Derbyshire factory, where it also welcomes 250,000 visitors a year to the Denby Visitor Centre. Having been acquired in a traditional private equity transaction several years prior to Hilco’s involvement in 2009, Denby became overleveraged with a £72 million historic debt burden, a substantially underfunded final salary pension scheme and a high fixed cost base.

Tradepoint Atlantic a global logistics park, connecting the world. After 125 years as a symbol American industrial might, Sparrows Point, once the world’s largest iron producer and steel making facility ceased operations in June 2012. In 2014, under new ownership and what is today known as Tradepoint Atlantic, a fresh vision for the 3,100 acre industrial site was inspired.



Xcel Brands




Clipper Marine

The Shoe Box



Recent Portfolio Exits

Prior portfolio brands and companies that were successfully grown and sold include The Sharper Image®, sold to Iconix Brand Group (NASDAQ: ICON); Ellen Tracy® and Caribbean Joe®, sold to Sequential Brands Group (OTC:SQBG); Tommy Armour Golf® and RAM Golf®, sold to The Sports Authority; and Bombay Brands, sold to Otto International, Halston to Excel Brands and Polaroid to a group of investors led by the Smolokowski family.