Our Global Brand Strategy
At the heart of our success is the ability to recognize both the intrinsic and potential value in an underperforming brand or stable of brands. Armed with this knowledge, we employ our global brand strategy – investing capital, revitalizing the brand, and restructuring the business so that it operates more effectively. Often, we are able to derive new revenue streams through strategic initiatives such as creative brand licensing and innovative advertising.
Hilco Brands invests in both healthy and distressed consumer brand companies and typically seeks majority control positions or acquires specific company assets, including IP.
Our leadership has decades of hands-on experience and a litany of success stories using our global brand strategy to acquire and build value in consumer products brands and the companies behind them. Hilco Brands’ senior leadership has experience in a breadth of industries as well as operational and financial advisory expertise. Our leadership works closely with portfolio company management teams to provide strategic and financial guidance.
Hilco Brands is backed by the full financial and operational resources of Hilco Global, as well as a number of major institutional investors and high net worth individuals.